How To Start A Digital Marketing Career In India As A Fresher?

Want to start a digital marketing career in India As A Fresher? But Don’t Know how to start A digital marketing career in India as a fresher

Read this Blog to learn about the skills, certifications, and opportunities available for freshers in the industry Of Digital Marketing Before Knowing The Road Map For How To Start A Digital Marketing Career In India As A Fresher Step By Step Ultimate Guide.

As Increasing reliance on technology and the internet in our daily lives A large portion of consumer behavior and purchasing decisions now occur online, making it crucial for businesses to have a strong online presence.

This shift has led to Open Tremendous Career Opportunities For Freshers and Experience People. In This Article, I Will Explain to You How To Start a Digital Marketing Career In India As A fresher Or With Less Or No Experience.

In the World Of Changing Digital Era, Digital Marketing Has Taken So Many Various Shifts Especially After Covid-19 Pandemic. To Day Every Small Business Owners And Every Person

In The World Has Understood The Importance Of Digital Marketing. During the Covid-19 Pandemic So many Business Forcibly Shutdown, Experience Huge Losses.

The pandemic has accelerated the trend of remote work, leading to a new norm in the way people work. As a result, businesses have had to adopt new technologies and digital marketing strategies to reach and engage with their remote workforce and customers.

Due To Technological Advancement In The Digital Marketing, Every Person Shared The Information In A Fraction Of Seconds. Today Most Of The People Especially The Young Generation Loved To Engage In Online.

Customer Buying Behavior Also Changed Why Because 90% Of The Customers Visit Websites Of Respected Business Before Making a Purchase. Today Online Visibility and Social Proof for a Particular Business is a matter of concern Otherwise Customers Will Question Your Legitimacy.

Today, Most of the People Are Using smartPhones and They Are More Influenced by Advertisements and Social Media Platforms like FACEBOOK, and INSTAGRAM. With the Help of Digital Marketing For A Business It Is Easy To Reach Their Targeted Customers Via Social Media Platforms.

Want to Learn How to Skyrocket Your Digital Marketing Agency & Freelancing Business?

Digital Marketing Is The Only One Skill That Has Multiple Career Opportunities. So Keep this In Mind Let Us Understand What Is Digital Marketing Before Moving On To Understand How To Start a Career In Digital Marketing.

Table of Contents

What Is Digital Marketing?

Digital marketing is the promotion of products or services On the Internet using digital technologies Like Google, Social Media Platforms. It includes a wide range of marketing activities, including search engine optimization (SEO), search engine marketing (SEM), social media marketing, email marketing, mobile marketing, and more. In digital marketing, you’ll be responsible for creating and executing marketing campaigns that drive traffic, generate leads, and increase sales for your company.

 How To Start A Digital Marketing Career In India As A Fresher

Ultimate Guide To How To Start a Career In Digital Marketing:-

Here are some steps you can follow to Know How To Start a Career In Digital Marketing

  • Gain a strong understanding of digital marketing concepts:

Start by reading books, and blogs, and taking online courses to gain a strong understanding of the digital marketing landscape.

  • Get hands-on experience:

Start experimenting with digital marketing by creating your own blog or website and using digital marketing tactics to drive traffic to it.

  •   Build a strong network:

Connect with other digital marketers in India and attend industry events to build your network and learn from experienced professionals.

  • Get certified:

Consider getting a digital marketing certification to demonstrate your expertise and give yourself an edge in the job market.

  • Find an internship or entry-level position:

Start your career by working as an intern or in an entry-level position in a digital marketing agency or in-house marketing team.

Top 10 benefits of digital marketing in 2023:

Let Me Take You Through The Major Benefits Of Digital Marketing In Order To Know How To Start a Career In Digital Marketing With No Experience.

1. Selective-based targeting:

Selective targeting in digital marketing refers to the practice of choosing specific demographic, psychographic, geographic, and behavioral characteristics of your target audience in order to deliver personalized and relevant marketing messages to Your Specific Desired Audience.

 The goal of selective targeting is to reach people who are most likely to be interested in  your product or service

2. Cost-effective:

Digital marketing allows businesses to reach their target audience with a smaller budget compared to traditional marketing, as there are many free or low-cost digital marketing tools and platforms available Such As Email marketing, SEO, Content Marketing…etc

Digital marketing can deliver a higher number of impressions for a lower cost compared to traditional marketing methods such as TV, print, or radio ads.

3. Brand awareness:

With The Help Of Digital Marketing Strategies like Content Marketing, SEO, Email Marketing, PPC, Social Media Marketing, and Influencer Marketing You Can Increase Your Brand Visibility And Recognition Among Your Target Audience, And Improve Your Brand Awareness In The Digital Marketing Space.

4. Online Flexibility:

Digital marketing allows businesses to quickly adjust their strategies and tactics based on data and insights, making it easier to respond to changes in the market and consumer behavior. And can easily scale up or down, depending on the needs of the business, making it possible to reach a large or small audience with the same level of effort.

Digital marketing offers a wide range of channels and platforms to reach target audiences, including email, social media, search engines, mobile, and more.

5. Review, tracking, and measuring mechanism:

With digital marketing tracking and measuring mechanisms, businesses can gain a deeper understanding of their campaigns, target audience, and overall performance, allowing them to make informed decisions and improve their marketing efforts.

It works by using data and analytics to measure the success of digital marketing campaigns and make data-driven decisions.

6. Career Advancement:

The field of digital marketing is expanding rapidly and there is a high demand for individuals with expertise in this area. It can open up new job opportunities in various industries such as e-commerce, advertising, and technology. People Who are Always Think How To Start a Career In Digital Marketing With No Experience Can Definitely Get Career Advancement In This Digital Marketing Field

Digital marketing professionals with in-demand skills can command higher salaries and enjoy better job security.

7. High earning potential:

With the rise of digital technologies, there is a growing demand for digital marketers who can help businesses reach their target audience online. Digital marketers can often work freelance or remotely, giving them more flexibility and High earning potential.

People who have questions like How To Start a Career In Digital Marketing With No Experience Would Get Motivated With the constantly evolving digital landscape, there are always new opportunities for digital marketers to learn and grow, leading to higher earning potential.

8. Remote work opportunities And Freelancing:

Digital marketing skills can help in getting remote work opportunities as many companies are looking for digital marketing professionals who can help them with online advertising, social media management, email marketing, and other digital marketing strategies. 

With the increase in remote work due to the COVID-19 pandemic, the demand for digital marketing skills has increased, and many companies are now offering remote work opportunities for digital marketing professionals.

9. Job opportunities:

Digital Marketing Is Only Unique Skill Which Gives Multiple Job Opportunities Such as SEO Analyst, Paid Ads Specialist, Social Media Marketer, Digital Marketing Manager, and Performance Marketer. 

These Are The Job Opportunities that will Motivate To Give The Answer To The Question Like how do i begin a career in digital marketing

10. Collaborative environment:

Digital marketing often involves working with a team of professionals with diverse skill sets, providing a collaborative and dynamic work environment.

It also allows for remote collaboration, breaking down geographical barriers and making it possible for teams to work together seamlessly regardless of location.

First and foremost, need to do the groundwork for digital marketing

Obviously, Digital Marketing Skill Is in High Demand In the Market But You Need To Do Ground Work On Digital Marketing Such Scope Of Digital Marketing, Present And Future Job Opportunities, Multiple Job Roles, Career Growth, Salaries In Order To Get The Answer For The Query Like how do i begin a career in digital marketing 

1. Be Creative, Attentive, and innovative mindset in the digital marketing Industry

Before Get The Answer To Question Like How do i begin a career in digital marketing Need 

Having creative and innovative ideas is essential in digital marketing. With the ever-evolving digital landscape and increasing competition, standing out and capturing the attention of customers requires fresh and unique ideas.

By incorporating creativity and innovation into your digital marketing strategy, you can differentiate your brand and offer customers a compelling reason to choose your product or service over others. This can lead to increased engagement, better brand recognition, and ultimately, higher conversions and sales.

 2. Passionate about adopting new skills

Digital Marketing Is Still Growing Day By Day As Technology Changes Everywhere In The World So According To The Changes In The Technologies You Need To Adopt And Learn Continuously Updated.

3. Observe-Follow-Practise Rule

If You Want To Become Best Digital Marketer You Need To Follow This Observe-Follow-Practise Rule. First You Need To Observe The Best Digital Marketers Like What Are Their Achievements, Read Their blogs, And Next Step You Have to Follow Their Instructions, Suggestions In order To Get The Answer To Question Like how to get a job in digital marketing in India.

Lastly, You Need To Practise What Best Digital Marketers Have Done 

Learn All Types Of Digital Marketing Strategies

Search Engine Optimization (SEO):

SEO stands for Search Engine Optimization. It is the process of optimizing a website and its content to increase the organic visibility and ranking of the site on search engines such as Google, Bing, and Yahoo.

The goal of SEO is to improve the website’s visibility in the search engine results pages (SERPs) for relevant keywords, which helps drive more traffic to the site and improves the chances of attracting and converting potential customers.

SEO strategies can include keyword research, on-page optimization, link building, and technical SEO, among others. The objective of SEO is to make it easier for search engines to understand the relevance and value of a website’s content, and to present that content to users who are searching for related information.

Google Ads Or Paid Advertisement Or Pay-Per-Click (PPC):

Google Ads, also known as a paid advertisement or pay-per-click (PPC), is a form of online advertising that allows businesses to display their ads to potential customers on the Google search engine.

Social Media Marketing:

Social media marketing is the process of Advertising a product, service, or brand on social media channels such as Facebook, Instagram, Twitter, LinkedIn, and others.

The goal of social media marketing is to build a strong online presence, increase brand awareness, engage with customers, and drive traffic and sales.

Email Marketing:

Email marketing is the process of sending promotional messages, advertisements, or other types of content to a group of people via email. The goal of email marketing is to build relationships with customers, promote products or services, and drive conversions and sales.

Email marketing campaigns can be designed to target specific segments of a business’s email list, such as subscribers who have made a purchase in the past, or those who previously have shown interest in purchasing a particular product or service.

Affiliate Marketing:

Affiliate marketing is a performance-based marketing program in which affiliates are compensated for promoting a merchant’s products or services. Affiliates promote the products by placing affiliate links or banners on their own websites, in their email marketing campaigns, or through other marketing channels. Whenever a customer clicks on This Type Of Link and made a purchase, the affiliate earns a commission.

The merchant provides the affiliates with promotional materials, such as product images and descriptions, and the affiliates use these materials to drive traffic and sales to the merchant’s website. Affiliates are incentivized to promote the products and services in exchange for the commission, and the merchant benefits from increased sales and exposure.

Content Marketing:

Content marketing is a strategic approach to creating and distributing valuable, relevant, and consistent content with the aim of attracting and retaining a clearly defined audience — and, ultimately, driving profitable customer action.

Influencer Marketing:

Influencer marketing is a form of marketing in which businesses collaborate with individuals who have a large and engaged following on social media platforms such as Instagram, YouTube, and TikTok. 

The goal of influencer marketing is to reach a large and relevant audience and to promote a product, service, or brand through endorsements, sponsored content, and other marketing activities.

Mobile Marketing:

Mobile marketing refers to the promotion of products or services using mobile devices, such as smartphones, tablets, or laptops. It includes a range of tactics such as SMS and MMS marketing, mobile apps, mobile websites, and social media marketing specifically designed for mobile devices. 

The goal of mobile marketing is to reach customers through their mobile devices and engage with them in a personalized and relevant way.

Video Marketing:

Video marketing refers to the creation and distribution of video content for the purpose of promoting a product, service, or brand. This type of marketing can take various forms, such as explainer videos, demos, product showcases, customer testimonials, and branded entertainment. 

The goal of video marketing is to grab the attention of the target audience and communicate a message in a memorable and engaging way

Audio Marketing (Podcasts):

Podcast marketing refers to the promotion of products, services, or brands through the medium of podcasts. This can involve advertising on popular podcasts, sponsoring podcast episodes, creating branded podcasts, or being a guest on a podcast to discuss topics related to the business

Performance Marketing:

Performance marketing refers to a type of digital marketing that focuses on delivering measurable and quantifiable results for advertisers. In performance marketing, the advertiser only pays for actual results, such as conversions, sales, or leads, rather than simply paying for impressions or clicks. 

This results-driven approach to marketing allows advertisers to see a clear return on their investment and measure the effectiveness of their campaigns. 

Join Best Digital Marketing Course:

When You Want To Join In Any Institute For Digital Marketing Course You Need To Check The Following Points.

Want to Learn How to Skyrocket Your Digital Marketing Agency & Freelancing Business?

  • Lifetime Support And Mentorship
  • Affordability Of That Course
  • Affordability Of That Course
  • Global Digital Marketing Trainer
  • 100% Job/Business Assistance
  • Paid Internship With Experience Certificate
  • 100% Practical Training
  • Best Learning Management System ( LMS ) In Online.
  • Lifetime LMS Access
  • Student Feedback, Testimonials, Reviews

I would Highly Recommend The AADME COURSE For Digital Marketing Which Is The Only Course In The Entire Planet that will Give You 100% oF the Fulfillment Of Mentioned Points.

Build Your Website And Portfolio:

A portfolio website is an important tool for digital marketing as it helps showcase an individual’s or a company’s skills, services, and past work to potential clients or customers. It serves as an online portfolio and a digital presence, allowing people to learn more about the person or company and their work, as well as making it easier to share contact information and samples of work. 

Having a well-designed portfolio website can establish credibility, build brand awareness, and ultimately lead to more business opportunities.

Making Connections To Attract Recruiters Or Clients:

LinkedIn is a powerful tool for job seekers, particularly freshers, as it helps them showcase their skills, experiences, and education to potential recruiters and employers.

Start Working As A Freelancing Consultant 

Learning All Digital Marketing Skills can help freelancers build their brand, reach a wider audience, and find new clients, thereby helping them succeed in their freelancing endeavors.


I Hope After Reading This Blog You Have Understood How To Start A Digital Marketing Career In India As A Fresher And How To Get A Job In Digital Marketing In India.

If You Want To Start Digital Marketing Career In India As A Fresher You Need To Do Research About Digital Marketing, Creative And Innovative, Choose Best Digital Marketing Institute, And Follow Above Mentioned Instructions You Will Definitely Achieve Your Goal.

With This Blog, I Hope You Got an Answer For Your Question Like  How To Get A Job In Digital Marketing In India.

All The Best For Your Beautiful Digital Marketing Career In India As A Fresher.

Digital Marketing Salaries As per Designation With 1 – 4 Years Of Experience In 2023:

Digital Marketing Job RolesAverage Salary ( Per Annum )
Digital Marketing executive₹ 3 – 4.5 Lacs
Digital Marketing Manager ₹ 6 – 10 Lacs
Content Marketing Manager₹ 5 – 8 Lacs
Social Media Manager₹ 10 – 12 Lacs
SEO Analyst₹ 8 – 10 Lacs
PPC (Pay-Per-Click) Manager₹ 7 – 9 Lacs
Email Marketing Manager₹ 6.5 – 8 Lacs
E-commerce Marketing Manager₹ 10 – 13 Lacs


Q1. What is digital marketing?

A: Digital marketing refers to the promotion of products or services using digital technologies, mainly on the Internet.

Q2. What skills are required for a digital marketing career?

A: Skills required for a digital marketing career include knowledge of SEO, Google Analytics, PPC, good communication and writing skills, social media platforms and advertising, and creative thinking.

Q3. What are the different roles in digital marketing?

A: Different roles in digital marketing include SEO Specialist, PPC Specialist, Content Marketer, Social Media Manager, Email Marketer, and Digital Marketing Manager.

Q4. What is the average salary for a digital marketing professional in India?

A: The average salary for a digital marketing professional in India ranges from 6-15 Lakhs INR per annum.

Q5. What Is the Ultimate Step By Step Guide To How to Start a Career in Digital Marketing in  India?

A: A fresher can start a digital marketing career by taking online courses, building a personal website, volunteering or interning, and networking with professionals in the industry.

Q6. What key skills do employers look for in digital marketing job applicants?

A: Key skills employers look for in digital marketing job applicants include knowledge of SEO and SEM, familiarity with Google Analytics, social media skills, excellent writing and communication skills, and the ability to work in a team.

Q7. How can a fresher stand out in the job market for digital marketing positions?

A: If You Want To Know How to Start a Career in Digital Marketing in India A fresher can stand out by building a strong portfolio, networking, staying updated on trends and technologies, taking on pro-bono work, and participating in digital marketing competitions.

Q8. What are common entry-level positions for freshers in digital marketing In Order To Know?

A: I Will Tell You Road Map For how to start a career in digital marketing in India Common entry-level positions for freshers in digital marketing include Digital Marketing Intern, Content Creation Intern, Social Media Intern, SEO Intern, and Email Marketing Intern.

Alok Kumar Badatia

Alok Kumar Badatia

Alok Kumar Badatia is Asia's No. 1 Digital Marketing Coach & Consultant, helping students, job seekers, freelancers, and business owners in their digital marketing success. He is based out of Bangalore and has 15+ years of experience in the digital marketing industry.

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