Digital Marketing Course Duration: DM Course Type, Fees and Factors [Everything You Need to Know]

Digital marketing is used everywhere in today’s digital world; every small business, every creator, and every platform is working with the help of digital marketing.

In this era, learning digital marketing is no longer optional but necessary.

Whether you’re a student, a working professional, or a business owner, you can learn digital marketing with the help of different types of digital marketing courses.

You might be wondering about the duration of a digital marketing course or how long it will take you to learn digital marketing.

This blog post has covered different types of digital marketing course durations and which one you should choose. We have also included digital marketing course types according to the period. 

Along with that, you will learn the factors that can influence the duration of digital marketing courses after 12th grade, the duration of digital marketing courses after graduation, and the duration of digital marketing courses online.

So if you’re a student, a working professional, a career switcher, a housewife, an agency owner, or a business owner who wants to learn digital marketing and is worried about the digital marketing course duration, this blog post is for you. 

Let’s break it all down and help you understand the duration of digital marketing courses, the types of programs available, and how to choose the right one for your goals.

What is the Duration of a Digital Marketing Course?

There is no clear digital marketing course duration, as it depends on many factors, such as course type, course curriculum, internship duration, placement assistance, and, of course, your commitment.

The actual digital marketing course duration can actually vary from a few weeks to a year. 

However, there are two types of digital marketing courses whose course durations vary differently from each other and you can choose which one you want to enroll in. 

Here are two types of courses according to their digital marketing course duration:

• Short-term courses:
  Short-term digital marketing courses usually last 1-3 months, where students get to learn specific skills, such as SEO, PPC, or social media marketing.
  
  Digital marketing institutes that offer short-term courses provide skill-specific or specialized digital marketing courses.
  
  The digital marketing course duration for such courses depends on their specialized skills and your commitment to learning and completing all assignments and projects.

• Long-term courses:
  Long-term courses are the types of courses that take more than 4 months and extend up to 12 months of diploma in digital marketing.
  
  These types of digital marketing course durations depend on many factors, such as their advanced concepts or curriculum with futuristic approaches like AI implementation, and such courses often include practical projects, several certifications, and internships as well.
  
  Long-term digital marketing course duration extended with internship projects and placement assistance as well. 

The digital marketing course duration depends on your learning goals, whether you want to learn everything from basic to advanced or are just looking for specialized skill courses.

Many working professionals who are looking for a quick skill upgrade often choose short-term digital marketing course duration, and those who want to build a strong foundation in digital marketing choose long-term digital marketing course duration. 

Must Check: Digital Marketing for Beginners

Digital Marketing Course Durations by Type

Now you’re well aware of both types of digital marketing course duration.

It’s time to know what types of courses are available according to the digital marketing course duration. So that you can differentiate and choose what suits your goals and schedule the best.

1. Online Digital Marketing Courses

Digital marketing online courses‘ duration typically ranges between 1 to 6 months, depending on the various benefits you’re getting in the course. Some of them are specialized skill courses, while some offer proper full digital marketing courses.

Online digital marketing courses are of two types: one is offered by the top brands or online learning platforms, and the other is offered by digital marketing institutes via online modes, such as AADME.

Courses offered by online learning platforms can be self-paced, allowing you to learn at your convenience, while others are instructor-led with fixed schedules.

Examples:

• Coursera:
  Offers flexible timelines ranging from 4 weeks to 6 months.
• Google Digital Garage:
  Provides free, short-term courses.
• AADME:
  Offers a 4.5 digital marketing online course duration with several benefits such as a paid internship, 100% practical learning, tools training, AI tools training, live projects, placement assistance, and many more.
  
  There are a total of 16+ course benefits included with AADME’s digital marketing online course, along with 8+ internationally recognized certificates. 

2. Offline Digital Marketing Courses

Offline digital marketing courses duration typically range anywhere from 3 to 12 months, and they are classroom-based.

They are advanced digital marketing courses that include hands-on training and networking opportunities, making them ideal for those who want to learn digital marketing in interactive learning environments.

You can get the same benefits in offline courses as you can get in several online courses, as they share the same course features with different learning modes.

Online digital marketing courses are more flexible and give you more time and freedom to learn from the comfort of your home.

AADME, a digital marketing institute in Bangalore, also offers offline classes at their offline center in Bangalore with the same course features, such as a paid internship, placement assistance, and many more.

3. Fast-Track Courses

These types of digital marketing courses are for those who want to learn specific skills in record time for revision or need skills to implement immediately for their business or someone who has less time to learn full-time advanced digital marketing courses, such as agency or business owners.

Fast-track courses are intensive programs that compress the curriculum into 1–2 months. They’re perfect for working professionals or anyone looking for a quick upskill.

At AADME, we also offer an 8-week fast-track consulting program for agency owners and business owners to tackle their specific problems rather than teaching them everything related to digital marketing.

Many can benefit from it by getting on personalized 1:1 meetings and getting solutions regarding their business problems.

4. Full-Time Courses

Full-time digital marketing course duration typically ranges between 6 to 12 months.

It’s for everyone who has time and wants to invest their time properly and dedicatedly in learning digital marketing from the basic level to the advanced level at a pace without any hurry. 

12th-passed students and graduates who are looking for advanced digital marketing courses typically join these types of full-time courses.

This allows them to learn digital marketing at their own pace without any hurry while they get benefits like other digital marketing courses and can benefit from getting a good-paying job upon completion.

Must Check: Digital Marketing Courses in Chennai

Factors Influencing Digital Marketing Course Duration

As we discussed the digital marketing course duration and what types of digital marketing courses are available in the market.

Several factors can influence these digital marketing course durations, allowing them to have much longer course durations. 

Some of the top factors that can influence digital marketing course duration are:

• Course Curriculum:
  This is the top factor that can easily influence digital marketing online course duration, as some courses only offer basic digital marketing skills or specific skills, such as SEO, PPC, social media marketing, content marketing, email marketing, and analytics.
  
  If digital marketing courses offer these skills individually, then it will be around the short term, while advanced courses that offer every skill with practical projects or learning take longer time than usual.
  
  Advanced curriculum such as AI implementation with digital marketing skills, can take much longer as they prepare you for the future of digital marketing, and you learn advanced digital marketing skills in that duration.

• Learning Mode:
  Self-paced courses can take longer if you’re juggling other commitments. Although digital marketing online course duration typically ranges between 1-3 months, still if you’re not committed to learning, it will take longer. 
  
  Meanwhile, the course offered by the institute, such as online or offline digital marketing courses, usually takes a given time, as institutes offer a timeline for each task or skill and manage to teach everything within that specific timeline.
  
  Learning modes can easily influence the digital marketing course duration according to their schedule, timings, and projects you get to perform.

• Certifications:
  Digital marketing course duration can be influenced by the types and numbers of certificates that you will get with the course.
  
  Digital marketing courses that include Google Ads or HubSpot certifications may add extra weeks to the program. You want to learn extra skills and pass their online test to receive the certificates.

• Internships:
  Many digital marketing institutes offer internships with their courses, and that can easily influence the digital marketing course duration from 1 to 2 months, as internships are introduced with practical projects and students take longer to complete internship projects than usual.

These internship projects are performed under the guidance of expert faculty of the institute, and students get to learn every related skill with proper feedback from their mentor or trainer.

And the skills are also tested by audience feedback or results students get from these projects.

AADME offers a paid internship with their digital marketing course with several industry-related live projects under the guidance of their expert mentor, Mr. Alok Badatia.

He has 16+ years of experience in the digital marketing industry, where he trained over 51K students all over the globe and has also worked with 100+ businesses to grow their online reputation and revenue exponentially.

Must Check: Digital Marketing Vs MBA

Digital Marketing Course Duration After 12th

If you’re fresh out of school and want to explore digital marketing, start with a beginner’s course.

The digital marketing course duration for beginners can last from 3 to 12 months depending on the level of skill training and tools along with features. 

Students can choose any type of digital marketing course after 12th whether it’s a full-time course, an online digital marketing course, or an offline digital marketing course.

The digital marketing course duration after 12th depends on which types of courses students choose to learn.

In these types of courses, they get to learn basic digital marketing skills along with advanced AI skills with different tools and platforms. 

For those who are looking for a digital marketing course duration after 12th, we would recommend choosing from any offline or online digital marketing course that lasts from 4 to 6 months and includes everything you will need to grab your first job.

At AADME, we provide offline and online digital marketing courses for students who just passed 12th with an AI-enabled advanced curriculum that helps them grab their first time at a high salary.

You can check the testimonials from our previous students who invested their time and efforts into learning digital marketing with us and now have reached the top position today. 

Must Check: Digital Marketing Courses in Bangalore

Digital Marketing Course Duration After Graduation

Graduates mostly aim at digital marketing courses that help them earn practical experience or offer job-ready programs or activities with their curriculum, such as internships and practical assistance.

The digital marketing course duration after graduation ranges between 3 to 9 months, as it includes advanced modules, live project training, internships, and placement support.

Digital marketing course duration after graduation majorly depends on internships and placement assistance.

During the internship period, students get to work on several live industry projects and get real feedback to check their skills, knowledge, and expertise.

Placement assistance includes activities like job profile optimization for better jobs, interview preparation, presentation skills, and other activities.

All these factors play a crucial role in deciding digital marketing course duration after graduation. 

We would recommend AADME’s 4.5-month digital marketing course that offers a paid internship and placement assistance to make their students job-ready and already has a proven record from former students to get placed or schedule their first interview within the first 3 weeks of course completion.

It’s the best digital marketing course in India in current times. 

AADME has earned the title of “The Most Trusted Digital Marketing Learning Platform in India in 2023” for delivering a quality education to its graduates.

Must Check: Digital Marketing Course Fees in India

Digital Marketing Online Course Duration

Online digital marketing courses are popular for their flexibility and affordability, as they are time- and location-flexible, and these don’t cost much for the institutes as well.

You can get an affordable online digital marketing course at a good price. 

The digital marketing online course duration depends on the platform and features you’re getting with the course curriculum, such as advanced course modules, online project training, etc.

There are two types of digital marketing online course durations depending on the platform:

• Self-paced courses:
  These types of courses are offered by any individual on public learning platforms, such as Udemy, Coursera, etc.
  
  And the duration of these self-paced digital marketing courses can range between 4 weeks to 6 months depending on the level of expertise and skill training you’re going to get inside.

Most often, you are the sole owner of these courses once you buy them and you can start learning at your own pace.

• Instructor-led courses:
  These types of courses have structured timelines instructed by a trainer or mentor. Digital marketing online course duration for instructor-led courses typically ranges between 1 to 6 months depending on the course features.

Many online platforms, such as SimpliLearn and HubSpot, offer such courses, and many digital marketing institutes, such as AADME, also offer online digital marketing courses with several benefits. 

You can check out – The benefits of AADME’s digital marketing courses and book a free trial class if you’re interested in learning digital marketing online.

Must Check: Digital Marketing Courses in Dubai

Digital Marketing Course Fees and Duration

Digital marketing course duration and fees typically correlate, as both depend on several factors, such as course modules, learning methods, practical features, and other course benefits, such as internships and placement support.

• Short-term courses:
  The digital marketing course fees for short-term courses typically range from ₹10,000 to ₹25,000 with a course duration of 1 to 3 months.
• Long-term courses:
  Long-term digital marketing course fees range between ₹40,000 to ₹80,000 and the digital marketing course duration for long-term courses ranges from 4 to 12 months.
• Online courses:
  The fees for online digital marketing courses start from ₹500 and go up to ₹15,000, depending on the platform and course depth.
  
  And digital marketing online course duration ranges between 4 weeks to 6 months according to your learning goal and skills training.

Remember, while short-term courses are budget-friendly, long-term programs offer more value by covering advanced topics and providing certifications.

Must Check: Digital Marketing Courses in Sydney

How to Choose the Right Course Duration?

Choosing the right course duration depends on your goals and what you want to learn. If you’re looking for a specialized skill course, then short-term courses are better for you.

We have listed out which courses would be better for you depending on your goals: 

• For a quick skill upgrade:
  If you’re looking for a quick skill upgrade, you can choose a digital marketing course with a duration between 1 to 3 months that is solely focused on specific skills like social media marketing, SEO, PPC, content marketing, or any others. 

These types of courses are better for working professionals who are looking to get trained for specific skill upgradation.

• For career advancement:
  If you’re looking to advance your career and achieve a full-time role in the field of digital marketing.
  
  You can choose digital marketing courses with a duration between 4 to 12 months, as they offer a comprehensive course curriculum, practical projects training, internships, and placement support to equip you with every skill that is needed to grab your first job in the field of digital marketing.

• For flexibility:
  If you’re looking for a flexible digital marketing course that fits your schedule, you can consider online courses and self-paced courses.
  
  Digital marketing online courses duration typically ranges from 1 week to 6 months, depending on the platform’s learning structure. Online courses are more budget-friendly as well.

These types of courses are the best for busy professionals, freelancers, agency owners, and business owners.

Assess your goals, availability, and budget to make an informed decision.

Must Check: Offline Digital Marketing Course in Bangalore

Conclusion

Digital marketing courses come in various durations that suit different learning needs. Whether you’re starting fresh after 12th or after graduation, want to switch careers, or are looking to upgrade your skills, there’s a course for you. 

Remember, the digital marketing course duration is just one factor—quality, curriculum, and outcomes matter just as much. So always look for other factors before choosing a digital marketing course as well.

The digital marketing course duration doesn’t define the quality of education you will get inside the course, but the curriculum, projects, and internship benefits define it.

The reputation of the platforms or institutes is a huge factor in deciding the quality of education, so always check their former students’ testimonials on their website or in videos.

Ready to dive into the world of digital marketing?

Choose a course that fits your goals, and start your journey today!

Must Check: Digital Marketing Course With AI

FAQs About Digital Marketing Course Duration

How long does it take to become a digital marketing expert?

It can take anywhere from 6 months to a year of dedicated learning and practical experience to become a digital marketing expert. However, the education quality and your practical learning will always be the defining factors to becoming an expert in the field of digital marketing.

Is a 1-month course enough for learning digital marketing?

A 1-month course can only introduce you to the basics of digital marketing but may not provide the depth needed for advanced roles. If you have no idea how digital marketing works or want to opt out of which digital marketing skills would be better for you, you can enroll in a 1-month digital marketing course and have a better idea of which skill would be the best for you to invest further.

Which is better: a short-term or long-term digital marketing course?

If you want to learn a specific skill or are looking to upgrade your skills as a professional, short-term courses, are great for specific skills. Long-term courses are ideal for a comprehensive and advanced understanding of all digital marketing skills under one roof. You can practice throughout the course and become a digital marketing expert with the long-term courses.

How does course duration vary across platforms?

Platforms like Coursera and Udemy offer courses ranging from 4 weeks to 6 months, depending on the complexity. The digital marketing institute often offers courses from 3 months to 1 year to equip you with every skill needed in the field of digital marketing.

Are there any fast-track options for working professionals?

Yes, many institutes offer 1–2 month intensive courses specialized for working professionals. AADME offers an 8-week fast-track digital marketing consulting program for business owners, agency owners, and busy working professionals designed to solve their problems at a fast speed with 1:1 personalized meetings.