Are you wondering if a master’s in digital marketing is the right step for your career?
Despite an MBA being available at the same time in the market?
Which is better in digital marketing vs MBA?
Which one is the right approach to staying relevant in the future without worrying about your next job or business?
The answer is: With businesses going digital every month and digital startups getting funded weekly worldwide, the demand for digital marketing professionals who understand online platforms has increased.
Traditional marketing methods like MBAs are also shifting into the field of digital marketing, which makes digital marketing better in the rivalry of digital marketing vs MBA.
But is it worth investing your time and money in digital marketing?
Should you choose digital marketing over an MBA?
In this article, we explain that digital marketing is better than an MBA when it comes to staying industry-relevant, future secure, and many more reasons.
In this article, we will talk about why you should pursue a master’s in digital marketing instead of an MBA in marketing, digital marketing vs MBA, reasons why digital marketing is better than an MBA in marketing, what courses you should choose for digital marketing, and is it worth investing your money in digital marketing over an MBA.
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Let’s start the article with basic information about a master’s in digital marketing and why you should enroll in a digital marketing course vs an MBA.
Must Check: Digital Marketing Courses in Chennai
Table of Contents
ToggleWhat is a Master’s in Digital Marketing?
A master’s in digital marketing is more than just a degree—it’s a way to learn modern marketing by mastering the art of online branding, personal branding, advertising, building social media strategies, and generating leads through online platforms.
The master’s in digital marketing is designed to teach you everything from SEO and social media marketing to analytics and AI-driven campaigns with digital marketing and AI tools mastery.
Unlike traditional MBAs, students get to learn how to build the online presence of any business or individual, as digital marketing has the potential to work both ways.
By learning digital marketing instead of an MBA, you can choose how you want to work. You can start your career with a job or try your digital marketing skills to build your business or digital marketing agency.
Digital marketing gives you a broad perspective of online marketing and how you can leverage it without worrying about the future, as digital marketing is a future-proof skill where you need to keep upgrading yourself to stay relevant.
If you are thinking about which one from digital marketing and an MBA is better for you?
It’s digital marketing; we will explain further how and why digital marketing or a master’s in digital marketing is better than an MBA.
Must Check: Digital Marketing Courses in Bangalore
Why Pursue a Master’s in Digital Marketing?
Now you are well aware of what a master’s in digital marketing is. It’s to move on to why it is important with further explanation of how it is better than an MBA.
Career Opportunities Galore
While an MBA just opens a particular set of jobs in business, and companies only hire a few MBAs for particular job roles.
There are fewer career opportunities after doing an MBA. On the other hand, in today’s digital necessity, companies need multiple digital marketing experts for different types of job roles such as SEO expert, content writer, social media marketing manager, Ads specialist, digital marketing manager, and many more.
So if we compare an MBA with digital marketing, digital marketing has much more scope and career opportunities, as it’s required in every small or big business.
Other than that, you can always start your freelancing career after learning digital marketing instead of an MBA or start offering your offers as an agency owner.
While an MBA doesn’t provide such support just after the degree, you need to find a job or other business to start with.
So a digital marketing course comes with many more career benefits compared to an MBA.
In-Demand Skills
Digital marketing equips you with in-demand skills and expertise that you can use for your career or business or help other businesses solve their particular digital marketing-related problems, such as online lead generation, online brand presence difficulty, etc.
Many tools help you become a digital marketing expert, such as Google Analytics, HubSpot, Meta Ads, etc.
Digital marketing has so many skills to choose from, like SEO, social media marketing, PPC, analytics, influencer marketing, video marketing, etc.
All these skills are in-demand skills, and you can choose any of these that align with your interests and goals. That gives digital marketing an upper hand over traditional MBAs.
Asia's 1st A.I. Enabled Digital Marketing Course & Agency Business Program
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Flexible Learning Options
Digital marketing offers many flexible learning options for everyone, whether you are a student, working professional, freelancer, agency owner, housewife, or small business owner.
You can choose how you want to learn digital marketing according to your schedule.
Compared to digital marketing, an MBA doesn’t have flexible options. Many universities offer offline MBA classes, while some open universities offer distance learning.
However, learning digital marketing is easy, as there are several options available offered by digital marketing institutes, such as online learning, offline learning, or hybrid learning options where you can choose to learn from the comfort of your home or attend classes.
Flexible learning options for digital marketing compared to an MBA make it an easily available course for everyone despite their background.
Industry Growth
Digital marketing industry growth is increasing day by day. For example, global digital ad spending is expected to hit $700 billion by 2025, which is a huge amount and a sign that there is no better time to jump in or learn digital marketing and start selling your expertise.
And that’s just one part of digital marketing.
Industry growth is increasing as every small business is shifting online and is ready to spend some amount according to the analytics they receive from their social media accounts or websites.
Digital marketing offers businesses analytics about their customers, which helps them to make informed and numbered decisions.
Affordable
Compared to an MBA, digital marketing is much more affordable, and anyone who wants to learn digital marketing can afford it without thinking about the results.
There are many digital marketing courses available in the market, and you can choose according to your budget, time, and skill.
You can choose to learn a particular skill and choose a course accordingly, which makes a digital marketing course much more affordable compared to an MBA.
The digital marketing courses start from ₹25,000 and can increase according to the course structure and the institute’s reputation and benefits.
Must Check: Digital Marketing Course Fees in India
Digital Marketing vs MBA in Marketing
We have explained why digital marketing is a better choice and why you should pursue a master’s in digital marketing rather than an MBA in marketing. Those all were industry terms like growth, career opportunities, etc.
But there are many technical terms why digital marketing is better in the rivalry of digital marketing vs MBA.
Here are a few comparisons between digital marketing vs MBA:
#1 Comparison of Digital Marketing Vs MBA
Curriculum
- MBA:
MBA focuses on leadership, finance, and traditional marketing. In an MBA you understand marketing terms, but there are chances that you will learn all those terms practically.
MBA’s curriculum is filled with traditional marketing topics but without any practicality, internship opportunities, or placement assistance. - Digital Marketing:
On the other hand, the digital marketing course curriculum is always filled with all the technical terms of traditional marketing as well as online marketing and how you can use those terms in business or individual careers.
You will learn digital marketing core skills like SEO, PPC, data analytics, and content marketing.
With the digital marketing course curriculum, you always learn everything practically, and the course includes various other benefits as well, like a paid internship, placement assistance workshops, and many certificates that help you grab a job easily or start your business with just skills.
Asia's 1st A.I. Enabled Digital Marketing Course & Agency Business Program
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#2 Comparison of Digital Marketing Vs MBA
Career Outcomes
- MBA Graduates:
Many MBA graduates often land in managerial roles like Marketing Manager or Brand Strategist. And companies don’t open managerial positions easily or always appoint someone from the company itself.
That creates fewer career opportunities for MBA graduates. And many small-type businesses don’t hire MBA graduates until they grow and need one to manage departments.
Only big businesses open job positions for MBA graduates. - Digital Marketing Graduates:
Digital marketing graduates can land specialized roles easily without any extra hustle, such as Social Media Strategist, SEO Analyst, or Performance Marketer.
Even small businesses or new startups open positions for a digital marketing expert to handle various departments to build their online presence or even to generate sales.
That creates higher career opportunities in digital marketing vs an MBA.
#3 Comparison of Digital Marketing Vs MBA
Cost and Time
- MBAs can take 2 years, and starting fees can be ₹1,00,000.
This makes an MBA too time- and money-investing degree with no job or internship guarantee. You need to keep hunting for a job after graduating with an MBA. - A master’s in digital marketing is often shorter (1 year or less) and more affordable, starting at ₹20,000.
You can expect a free or paid internship with the course, which helps you get practical knowledge of your skills, and you can start your job even during the course, as many companies hire based on your skills and expertise, including tools training.
Must Check: Digital Marketing Courses in Dubai
What Will You Learn in a Master’s in Digital Marketing?
Below we are explaining a few necessary skills that you will get to learn in digital marketing, whether it’s a degree or program. You should always check if these skills are included.
Here are a few important skills:
- SEO & SEM:
These skills help you understand how to rank websites organically with the use of content creation, keyword research, backlink generation, and much more.
While in SEM you learn how to manage paid campaigns and generate paid reach to your website, product, or service. - Social Media Marketing:
In social media marketing, you need to master platforms like Instagram, LinkedIn, and Facebook and work for businesses.
It includes skills such as creating and designing social media content, including posts, photos, and videos. You need to understand the customer’s needs and create content according to them. - Email Marketing:
In email marketing, you get to learn how to craft campaigns that convert and help businesses retain their old customers or those who are still considering buying.
Email marketing is still the best digital marketing technique that generates leads without spending any money, just with email marketing tools and experts. - Data Analytics:
Data analytics helps you make informed decisions where you learn how to turn numbers into actionable insights.
Tools like Google Analytics help businesses know their customer insights. - Latest and Future Trends:
Explore AI, AR, and VR in digital marketing.
These skills are getting implemented with digital marketing core skills, such as AADME started offering AI-enabled digital marketing courses to make it future-proof and to help students learn new skills.
So a digital marketing course or degree should always include AI in their course curriculum.
Must Check: Digital Marketing Courses in Sydney
Is a Master’s in Digital Marketing Worth It?
Absolutely! A master‘s in digital marketing is worth investing your time and money in at any point.
The ROI is impressive, with salaries often starting at ₹6,00,000 per annum and going up to ₹20,00,000 for experienced professionals.
Moreover, the skills you gain are highly relevant and transferable, making you a valuable asset in any industry. There are always opportunities to start your own business after learning digital marketing.
How to Choose the Right Digital Marketing Master’s Program?
- Accreditation:
Look if there are globally recognized programs available at your location or online and choose one that suits your interests and goals where you can get enough skills with additional benefits, such as an internship or placement assistance to grab your first job easily.
- Curriculum:
While choosing the digital marketing program for yourself, always make sure that its course curriculum is advanced and up-to-date with industry standards as well as packed with future-proof skills, such as AI integration with all the core skills and AI tools training.
An advanced course curriculum helps you stay relevant even in the future without worrying about your job.
Asia's 1st A.I. Enabled Digital Marketing Course & Agency Business Program
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- Mode of Study:
There are many modes of learning available in the market to learn digital marketing, such as online, hybrid, or on-campus.
You can choose according to your schedule and flexibility. If you are a working professional or business owner, online learning mode offers much flexibility that helps you manage your business while learning digital marketing.
So choose one that fits your schedule.
- Placement Support:
Any additional benefits, such as internships and job placement support, are always a plus. You can benefit from these features to grab your first job or client early.
The internship should be filled with project training, live projects, and tools training under expert guidance.
Placement support should include workshops like resume-building workshops, job profile optimization, interview preparation workshops, etc.
Must Check: Offline Digital Marketing Course in Bangalore
Conclusion
A master’s in digital marketing is more than just a degree—it’s an investment in your future, as digital marketing is a future-proof skill.
With professional expertise and advanced marketing skills such as SEO, PPC, social media marketing, etc., digital marketing skills will always be in demand.
In the above article, we have talked about why digital marketing is a better choice than an MBA and why you should pursue it if you want to leverage the Internet.
We also talked about various reasons and compared digital marketing vs mba on various terms such as career opportunities, cost, flexibility, and many more.
All these points state that in today’s digital time, it’s better to invest your time and money in learning digital marketing rather than a typical MBA in traditional marketing.
Asia's 1st A.I. Enabled Digital Marketing Course & Agency Business Program
Please fill up the form below to book your free trial class today
So, are you ready to take your career to the next level?
Explore the best programs, learn cutting-edge tools, and step into a world of opportunities.
Digital marketing is growing every day, and you can start your job with any company, start your freelance career, or even start your own digital marketing agency by offering expertise to small businesses without any delay.
So, what are you waiting for?
Learn digital marketing from any reputed digital marketing institute like AADME that offers many benefits with their advanced AI-enabled digital marketing course, such as leadership opportunities, an advanced future-proof curriculum, a paid internship, many placement assistance workshops, tools training, and much more.
Check out – AADME’s 4.5-month leadership and internship-based digital marketing course
Must Check: Digital Marketing Course With AI
FAQs of Digital Marketing Vs MBA
What is the duration of a master’s in digital marketing?
The master’s in digital marketing is often 1 year long, depending on the course features, benefits, and institution. Yet you can learn digital marketing through courses that start with 3-4 months and up to 1 year, where you get to learn every digital marketing core skill with all the course benefits like an internship, placement assistance, practical tools training, live projects training, and much more.
Can I pursue this degree online?
Yes, many reputed digital marketing institutions offer flexible online programs with all the benefits, like tools training, live projects, internships, placement support workshops, etc. These are all available in online digital marketing courses or degrees. You can choose which one suits your budget, time, and schedule.
What’s the average salary after completing this degree?
After completing the digital marketing course or degree, freshers can earn from ₹3,00,000 to ₹5,00,000 per annum, while experienced professionals earn even more. If you have good skills or tools expertise, you can demand more. The salary after completing digital marketing always depends on your skills, expertise, experience, tools knowledge, and certificates as well. An experienced professional’s starting salary is more than ₹6,00,000, which multiplies after gaining more experience every year.
How does digital marketing compare to an MBA in marketing?
If you’re looking to specialize in digital marketing tools and strategies, this is the better choice. With many benefits like industry growth, career opportunities, affordable cost, flexibility, etc., digital marketing is ten times better than an MBA in marketing if you are looking for a job within one year with lots of opportunities and don’t have much budget for the course.
What skills do I need to excel in the digital marketing field?
Creativity, analytical thinking, and a willingness to adapt to new technologies are skills that you will need along with digital marketing skills such as SEO, PPC, social media marketing, analytics, etc. Your skill and tools expertise decide how much you can excel in the digital marketing field. In the digital marketing field, you always need to keep learning and adapting to the market or platform change in the case of social media marketing or other types of skills.