Google Video Ads ROI Calculator
Google Video Ads ROI Calculator
The Google Video Ads ROI calculator is a tool that helps you understand how much money you should invest in Google Video ads to generate a specific revenue. The calculator provides insights on how to maintain profitability in terms of pricing. It is a technique or method that you can use to calculate the ROI of any Google video ad and avoid losses.
How to use the Google Video Ads ROI Calculator?
Before using the Google Video Ads ROI calculator, it is important to understand the process of calculating ROI for any Google ads and the necessary data required for the calculation.
Collect the data on the campaign cost, total traffic generated by the campaign, and the number of leads or sales. Now, you need to use the basic formula to calculate the ROI of Google Video ads.
Google video ads ROI = (Revenue Generated by video ads – Cost of Google video Ads) / Cost of Google video Ads
Pro Tip: You can use the Aadme Campaign URL Builder to measure the performance of your campaign.
To use this basic formula you have to follow the given two steps:
- Calculate the revenue generated from Google video ads: You can easily calculate it by adding the total sales.
- Calculate the total cost of the Google ads campaign: Add the total cost you have invested to get that particular number of sales. It may be your service fee, ad creation fee, etc.
Example of basic Google video ads roi calculator:
Suppose you have invested Rs 100,000 in Google Video ads, and this campaign generated Rs 500,000 in revenue for you. Then your Google Video Ads ROI will be calculated as follows:
Google Video Ads ROI = (Revenue Generated by video ads – Cost of Google Video Ads) / Cost of Google Video Ads ROI = (500,000 – 100,000)/100,000 = 4
This means you are generating Rs 400 in revenue for every Rs 100 invested. This process can be used universally to calculate the ROI of any type of Google ad, including Google search ads.
This is a universal process to calculate any type of Google AdWords ROI Calculator. You can use it for Google search ads also.
AADME Google Video Ads ROI Calculator
AADME Google AdWords ROI calculator helps you to determine the return on investment and profitability of ads. You have just to enter the input into the Google AdWords ROI calculator and you will get the data of total leads, cost per lead and cost per customer, etc.
Helpful Tips for Using the Google AdWords ROI Calculator
Before entering the inputs into the Google AdWords ROI calculator, it is important to understand the meaning of each input term in order to obtain the best results.
| Metrics | Description |
|---|---|
| Total Budget | The total amount of money you plan to invest in your Google Video ads. You can set a lifetime budget or a daily budget. A lifetime budget indicates the amount invested in a specific ad, while daily budgets indicate the daily investment. |
| Retainership | Retainership refers to the contract duration between an agency and a client, typically for a medium or long term. A minimum of 3 months of retainership is recommended, within which the agency must complete all the work. |
| Average CPV | Average CPV (Cost Per View) is an important term in Google Video ads, representing the amount paid for a single view. This pricing model is used in Google Video ads campaigns, where Google charges for each view of your video ads. |
| Total Views | Total Views refer to the number of views your video ads receive during the Google Video ads campaign. Enter this number in the Google ads ROI calculator. |
| Link Click % | Link Click % represents the percentage of viewers who click on the video ads to visit the landing page or website. Even if people do not reach the landing page or website after clicking on the ads, the click is still counted. |
| Link Clicks/LP Visitors | Here, you can enter either the total number of video ad clicks or the total number of people visiting your landing page after clicking on the video ads. |
| Landing Page Conversion Rate | The Landing Page Conversion Rate represents the ratio of people who complete a call-to-action on your landing page to the total number of people who visited the landing page by clicking on the Google Video ads. |
| Total Leads | Total Leads refers to the number of people who successfully fill out the form on your landing page after watching your Google Video ads. |
| Sales Conversion Rate | Sales Conversion Rate is calculated by dividing the number of people who purchase your products or services by the total number of qualified leads you received from the video ads, multiplied by 100. |
| Total Sales Number | Total Sales Number represents the number of people who purchased your products or services after watching your video ads. |
| Revenue/Sales | Revenue/Sales is the total income generated by Google Video ads without subtracting any expenses. |
| Total Gross Revenue | Total Gross Revenue is the total revenue generated by the ads without deducting any losses or costs. |
| Total Profit Margin | Total Profit Margin can be calculated using the formula: (Net Sales - Direct Expenses/Cost of Sold Goods) x 100 / Net Revenue. |
| Total Net Revenue | Total Net Revenue refers to the profit obtained after deducting all expenses and costs from the revenue. Net income is also known as net profit. |
| ROAS | ROAS (Return on Ad Spend) is a marketing metric that measures the revenue generated by spending each rupee on advertising. To calculate ROAS, divide the revenue generated by ads by the total amount of money you have spent on ads. |
| ROAS% | After calculating ROAS, multiply the result by 100 to obtain ROAS%. Now, enter all the required inputs into the AADME Google ads CPC calculator and click on the "Generate ROI" button. You will receive the results within seconds. |
Now just enter the all required input in the AADME Google Ads CPC calculator and within a second you will get the ROAS & ROAS %.
Who can use Aadme Google Ads CPC Calculator?
The AADME Google ads CPC calculator benefits agency owners, performance marketers, ad experts, digital marketers, working professionals, and growth hackers.
Digital Marketing Agency Owners
Freelancers
Working Professionals
Performance Marketers
Digital Marketers
Business Owners
Frequently Asked Questions
Calculating the ROI for Google Video ads is easy using the AADME Google ads cost calculator. Enter the required inputs into the Google Video ads calculator and click the button to generate the ROI. The results will be provided within a second
The general rule of thumb for marketing ROI is a ratio of 5:1. In some exceptional cases, a ratio of 10:1 is also considered good. However, if your business is achieving an ROI below a 2:1 ratio, it is generally not considered profitable.
The AADME Google ads CPC calculator is a tool designed to help you determine the profitability of your Google video ads campaign. By inputting the required data into the calculator, you can calculate the cost per click (CPC) and assess the effectiveness of your ad spend.
Please note that the AADME Google ads CPC calculator is intended for users proficient in the English language.
If you have any further questions or need assistance, feel free to ask.