Is Digital Marketing a Good Career? Here’s What You Need to Know!

The term digital marketing sounds good. You hear it from everyone working in the tech field or having an offline or online business.

Either they plan to switch their careers to digital marketing, start implementing it in their existing businesses, or start a digital marketing agency. But the question everyone is stuck at is, “Is digital marketing a good career?”

So, if you’re stuck on this question, let us tell you you’re not alone. In today’s fast-paced and tech-driven world, whether digital marketing is a good career has become a hot topic.

Everyone is trying to find out if digital marketing is a good career and what the advantages and disadvantages of digital marketing are so that they can make a decision for themselves in the future. 

Spoiler alert: Digital marketing is not just a good career—it’s amazing (if you’re willing to put in the work).

In this article we will explore how digital marketing is a good career in India with its pros and cons, why digital marketing is so popular, digital marketing advantages and disadvantages, challenges you can face during the digital marketing career journey, and how you can start a digital marketing career. 

This blog post is for freelancers, students, career changers, working professionals, job seekers, and business owners who want to implement digital marketing in their careers or businesses and achieve their desired results.

So, let’s explore the details of why and how digital marketing is a good career and help you make an informed decision about whether to pursue it. 

Must Check: Digital Marketing Courses in Chennai

What is Digital Marketing?

Before we start the details segment of the blog post, let’s clear the basics for someone who is new and considering digital marketing for their future career.

In that case, they should be aware of what digital marketing is and how it works.

Digital marketing is all about promoting someone’s or your own products or services using online platforms such as social media, websites, search engines, emails, ads, etc.

You can decide to promote your product or services either way or through various platforms related to that way. 

Just like if you choose social media to promote your stuff, you can run a catchy Instagram ad or create content for specific social media platforms.

You can later email everyone reminding them of your product or services they might have missed. Everything in this process is done with the help of digital marketing. 

Digital marketing is a way to connect brands with their potential customers, make them aware of the products and services, and increase their sales by using digital tools and strategies. 

It’s just the basics of digital marketing; you can choose any in-depth way to promote your stuff and use all the steps of digital marketing one by one. 

To know about the basics of digital marketing, read here—

Must Check: Digital Marketing Courses in Bangalore

Why is Digital Marketing So Popular?

You may be wondering why digital marketing is so popular as a career choice as well as among businesses. It shows that the rise of digital marketing is not just a trend—it’s a necessity for every type of business, whether they are small or large in size.

Every company is constantly looking for a skilled digital marketer who can cut down their company expenses and generate great results with the help of digital marketing. 

But here are a few reasons why digital marketing is so popular and is a good career to choose:

Everyone is online:

In today’s digital era, every individual person has their own mobile and can always be found online, no matter which app. Some use YouTube while others prefer Instagram, and even companies use WhatsApp the most as their project management software.

Apart from that, people spend lots of time on social media apps for entertainment and love to scroll through e-commerce apps like Amazon or Flipkart.

Overall, people spend hours on the internet daily, so it’s easy for brands to follow their audience online rather than typical offline marketing.

It’s a less expensive and high-ROI way to generate revenue.

And all this is possible with the help of digital marketing. Digital marketing is so popular in today’s time that everything can be done with the help of digital marketing. 

Cost-effective:

As we mentioned above, it’s cost-effective for any type of business compared to traditional marketing. Even small businesses or entrepreneurs can start offering their services with the help of digital marketing.

They can choose a website to promote their product organically or choose ads on a daily budget basis to check how much return they can get.

Everything can be managed and measured in digital marketing, which saves a lot of cost for brands or small businesses.

That’s why digital marketing is preferred by every other big or small business, as digital marketing delivers measurable results without burning a hole in their pocket. 

It’s one of the reasons that digital marketing is a good career choice, as businesses are always looking for someone who can save them money.

Data-driven insights:

Digital marketing always gives you an upper hand at audience feedback, as you can always measure or analyze what works and what doesn’t, thanks to advanced analytics tools.

And these tools are attached to every digital marketing platform you’re going to use, whether it’s the website, social media marketing, email marketing, or any other.

Digital marketing helps you make informed decisions by providing accurate data-driven insights into what your audience is looking for. 

Must Check: Digital Marketing Course Fees in India

Advantages of Pursuing a Career in Digital Marketing

There is no doubt that digital marketing is the top-most growing skill that every small or big business is in need of.

Still, when someone wants to learn digital marketing from the start or is considering how digital marketing is a good career choice, they should be aware of the advantages and disadvantages of digital marketing. 

At this point, we will explain what the advantages of digital marketing are and why you should consider digital marketing as your career. 

Let’s start with the advantages of digital marketing:

High Demand Across Industries:

Digital marketing is not only in demand in the job sector, but businesses of all sizes—from startups to global giants—need digital marketing experts to grow their presence or increase their sales.

Digital marketing is not limited to a single niche, as every kind of business can start applying digital marketing strategies specific to their business.

That makes digital marketing a high-demand skill across industries; more demand in businesses means more job opportunities for everyone.

That’s why it’s advantageous to learn digital marketing, and it can be a good career choice for beginners, freelancers, or housewives. 

Variety of Roles:

Candidates can choose from any type of role according to their interest and creativity, as digital marketing is filled with various roles such as content creator, SEO specialist, ad expert, etc. 

These kinds of roles make digital marketing a good career choice. Whether you’re creative, data-driven, or love writing, you can choose any role that fits your goal or interest. 

There are plenty of roles given below:

• Content Creator
• Social Media Manager
• SEO Specialist
• Digital Advertiser
• Analytics Expert

Work Flexibility:

Digital marketing is a good career choice for those who love their freedom and are always looking for some kind of work flexibility. Digital marketing is the first skill that normalizes flexible work ethics.

Companies are now comfortably hiring candidates from different cities and backgrounds, thanks to the flexible work culture.

So whether you want remote work across countries, love freelancing, and want flexible hours at your job or business, digital marketing makes it all possible. 

It’s easy to find flexible work in any kind of digital marketing role in today’s digital era. Which makes work flexibility its biggest advantage.

Great Earning Potential:

One of the biggest advantages of digital marketing is it has great earning potential. As you gain your expertise, your salary grows.

You can get a good entry-level salary if you know various digital marketing tools and platforms, as companies always prefer someone who has already worked in a similar platform they are using.

Digital marketing is a field where your salary depends on your skill and tool expertise, not just on years of experience in the industry. Although years of experience are a plus for companies, skill expertise is always preferred above anything.

No Fancy Degrees Required:

One of the reasons why digital marketing is a good career is that you don’t need a master’s degree to get started.

You can get your certifications from specific tools or platforms like Google, HubSpot, and SEMrush and start working.

But always remember hands-on experience, aka practical experience, is a must in digital marketing, and along with that, your skills matter more than your degree.

That’s why digital marketing is a good career choice for someone who wants to switch from any other career or wants to start a business in digital marketing.

You just need to learn a few skills, practice them a lot on their respective platforms, and start working. It’s as simple as that. 

Nothing is necessary to start a good digital marketing career other than practical knowledge of skills and platforms or tools expertise. Learn it, and you are good to go. 

Must Check: Digital Marketing Courses in Dubai

Challenges/disadvantages of a Digital Marketing Career

Of course, no career is perfect. There are always some drawbacks that one can face in the field of digital marketing.

These disadvantages of digital marketing are not here to give a wrong signal about whether digital marketing is a good career choice or not but expect you to implement more. 

Here are some disadvantages of digital marketing:

Constant Learning:

One of the biggest requirements or disadvantages of digital marketing is its constant learning. But it’s a disadvantage for someone who doesn’t want to develop their skills with time.

You always have to learn new trends of your job key roles or about your business specifications, be aware of the tools as AI is taking over in digital marketing as well, and algorithms of the platforms you’re working on in case of social media marketing.

For someone who finds it hard to keep up with the pace of the field, it’s the biggest disadvantage of digital marketing, as your old knowledge is no use if it’s not upgraded from time to time.

High Competition:

The second disadvantage of digital marketing is its high competition. As digital marketing is known as a hot field, every business demands a digital marketing expert in some part.

That’s why there is lots of competition, as everyone is just learning digital marketing, but the competition can be tackled easily by upgrading your skills and practical knowledge.

Standing out from the competition can be tough, but with consistent effort, you can make a mark for yourself and present yourself as a good digital marketing expert. 

Result-Oriented Pressure:

Another disadvantage of digital marketing is its demand for results. Companies always want a return on investment, fast, and you as a digital marketer need to deliver results to stay relevant.

That could be a little pressurized task for candidates, as you always have to generate results.

Candidates always have to be aware of the trends, skills, tools, platforms, and algorithms to keep generating good results. Some digital marketing skills, like SEO and copywriting, take time to generate.

Result, but on the other hand, there are paid ads that are used to generate quick results. That’s why it’s necessary in digital marketing to generate good results.

Is Digital Marketing the Right Career for You?

Overall, digital marketing is a good career in India with its advantages and disadvantages. Still, if you’re confused about whether digital marketing is a good career choice for you, then ask yourself these questions:

• Do you enjoy creativity and analytics?
• Are you comfortable adapting to change?
• Do you thrive in a fast-paced environment?

If you said “Yes” to all three questions, then digital marketing is a good career choice for you, as in these fields it’s required to have creative and analytical skills.

These skills are used in every core digital marketing skill, whether it’s SEO, copywriting, social media marketing, email marketing, or anything else.

Along with that, you always have to be ready for the chance to learn new skills, as it’s ever-evolving as we mentioned above. 

Candidates who are ready to work in a fast-paced environment are suitable for the digital marketing field, as they have to be consistent with their expertise and always ready to learn new platforms or algorithm changes.

If someone is not good in a fast-paced work culture, then digital marketing is not a good career choice for them.

Must Check: Digital Marketing Courses in Sydney

The Future of Digital Marketing Careers

The digital marketing industry is growing rapidly, and AI being part of the digital world is adding new skills to learn to establish the future of digital marketing and make digital marketing a good career choice even in the future. 

A few skills that are going to be introduced soon in digital marketing are:

• Complete AI implementation
• Voice search
• Metaverse
• Predictive analysis and many more.

There is no limit to digital marketing use in today’s digital era as well as in the future. With these futuristic innovations, digital marketing can go anywhere. It has exponential growth even in the future. 

And that growth in the future is only going to increase the demand for skilled working professionals so they can implement AI into digital marketing for businesses and generate greater revenue for them.

This increase in demand makes digital marketing a stable and promising career choice today as well as in the future.

Pros and Cons of Digital Marketing

There are many pros and cons of digital marketing, which makes it a good career choice in today’s era. These pros and cons can be a deciding factor in choosing digital marketing as a career.

Here are some points: 

Pros of Digital Marketing:

• Lucrative job opportunities
• Dynamic and exciting work
• Work-from-anywhere flexibility

Cons of Digital Marketing:

• Continuous learning necessity 
• Performance pressure
• Need to manage constant competition

Steps to Start a Career in Digital Marketing

Here are some basic steps you can take to start a career in digital marketing even though you’re a beginner.

Learn the Basics:

Start by learning the basics of digital marketing, the core skills. You can start by reading blog posts from different websites as well as from ours, or you can start taking free courses like Google Digital Garage or HubSpot.

These platforms can help you be aware of the basics of digital marketing, such as what it is, how it works, and how you can choose different skills. 

Once you learn the basics, you can move on to learning digital marketing in depth with any digital marketing course available at your location. But we would recommend choosing an online digital marketing course for its affordability and flexibility. 

AADME’s digital marketing course is the best online course in India, as they provide practical learning throughout the course with a paid internship and free placement assistance. 

Check out below.

Overall you can learn digital marketing easily at an affordable price. That’s why digital marketing is a good career globally.

Gain Hands-On Experience:

Start gaining practical knowledge with the help of websites or social media. Some courses offer practical learning with their course, as it is necessary in digital marketing.

You can gain practical knowledge by starting a blog, running a social media page, and growing it with your social media marketing knowledge, or assisting a local business with digital marketing, whether it’s by running ads for them or making their online presence.

Get Certified:

Either get certifications from the institute or enroll in certifications like Google Ads, Facebook Blueprint, or HubSpot content marketing. Certifications help you to get recognized easily by companies.

If you enroll in any digital marketing course, always check how many certificates they are offering with their course, as you can get many certificates in one place. 

Build a Portfolio:

Work on real projects to help local businesses or work as a freelancer; you can showcase those projects in your portfolio.

You can build your portfolio website or choose to showcase your expertise through any job profile. Either way works. 

Stay Updated:

Always stay updated with the latest trends and how to implement them with your digital marketing strategies. You can follow industry leaders like Neil Patel and Moz for the latest insights.

Both are famous for their knowledge segments; you can choose to read their blogs or watch videos on YouTube.

Must Check: Offline Digital Marketing Course in Bangalore

Best Course to learn digital marketing

Aadme

AADME is Asia’s 1st digital marketing institute that started offering an AI-implemented curriculum with their courses. They started offering AI skills and tools expertise to make their curriculum advanced and stand out compared to the rest.

Not only that, but we also introduced business leadership skills with the curriculum to make it beneficial for everyone, whether they are student or business owners.

AADME offers practical learning with all the skills and tools, whether they are digital marketing tools, AI tools, or leadership skills. Students get to learn everything practical with hands-on training.

For our advanced course curriculum and delivering practical learning promises to students, AADME earned the award of “The Most Trusted Digital Marketing Learning Platform of India in 2023” by NationWide Awards.

AADME’s online digital marketing course is for everyone, whether they are students, housewives, freelancers, working professionals, or small business owners. And there are no minimum requirements to start learning digital marketing.

Two standout features of AADME’s online digital marketing course are guaranteed paid internships to help students implement their learning and placement assistance to help students get placed with proper guidance.

Our chief faculty, Mr. Alok Badatia, handles every major task related to the course whether it’s live sessions, internship, practical project training, or placement assistance. 

Alok Badatia has 15+ years of digital marketing industry experience by working with several businesses across the globe and training 50K+ students to help them get placed.

He has helped AADME to implement a practical approach with their course in our initial days and made us grow to become one of the best digital marketing institutes in India. 

Along with all this, Alok Badatia helps students with their doubts in regular and weekend doubt sessions and also solves their business or career-related queries in 1-on-1 personalized sessions for mentorship.

Aadme offers two types of digital marketing programs:

• 4.5-month Digital Marketing Course Program
• Lifetime Mentorship Program
• Digital Marketing Course With AI
• Offline Digital Marketing Course

Go for the Lifetime Mentorship Program if you’re interested in learning digital marketing as well as business leadership skills, and it also contains all the benefits of both courses.

Course Name:

A.I. Enabled Digital Marketing Course & Agency Business Lifetime Mentorship Program

Course Modules:

AADME offers 10 major leadership modules in their course, and it covers everything from basic digital marketing skills to tools training and advanced leadership skills. All the digital marketing skills are offered with AI implementation to make every skill future-proof. 

Book Your Free Trial Class to check if it aligns with your career goal or not!

10 major leadership modules are:

• Leadership 1: Go-To-Market & Business Fundamental Leadership
• Leadership 2: Brand Building & Advanced Social Media Selling
• Leadership 3: SEO in-Depth For Marketing Leaders
• Leadership 4: E-Commerce Marketing in-depth
• Leadership 5: Paid Advertisement & Marketing Automation Leadership
• Leadership 6: Agency & Entrepreneurship Mastery
• Leadership 7: Business Growth Hacking
• Leadership 8: Webinar Leadership
• Leadership 9: Personal Branding
• Leadership 10: Copywriting Mastery

Course Features:

AADME offers various course features with their digital marketing course in India

• Guaranteed Paid Internship
• 100% Placement Assistance
• Internationally Recognized Certificates
• Live Projects
• Lifetime LMS access
• Lifetime Mentorship 
• 100+ AI tools
• 8+ Certificates 

You can check out more course features here at: 4.5-Month Digital Marketing Course. 

Course Duration and Fees:

4.5 months, and for fees, you can contact them.

Contact Information:

Website: https://aadme.co/
Phone: +91 8548846108
You can also Book a Free Trial Class.

Platform	AADME: A digital Marketing Institute for Online and Offline batches
Course Duration	4.5 Months
Cost	Contact Us for fees
Free Trial Class	Yes, Book a Free Trial Class
Certificate	AADME Institute certificate for digital marketing course completion along with Google, Hubspot, and 7+ other International certificates.
Contact Information	Website: https://aadme.co/Phone: +91 8548846108

Final Thoughts: Is Digital Marketing a Good Career?

Now we have explained everything you need to know about whether digital marketing is a good career or not.

We have explained why digital marketing can be the best move of your life with the advantages and disadvantages of digital marketing.

You can choose how you want to learn digital marketing, and we have suggested the best digital marketing course in India.

Digital marketing is an ever-evolving and ever-learning field where you always have to learn new skills and keep upgrading yourself.

So yes, if you’re passionate, adaptable, and always ready to learn new things, digital marketing has endless opportunities for you whether you’re a job seeker, freelancer, housewife, working professional, or a business owner. 

Digital marketing is a good career choice as it’s exciting, rewarding, and perfect for those who love creativity and analytics. 

Must Check: Digital Marketing Course With AI

FAQs About Is Digital Marketing a Good Career

What is the average salary of a digital marketer?

Entry-level professionals earn around ₹3–5 LPA in India. Experienced marketers can earn ₹15 LPA or more, depending on their specialization. But salaries in the digital marketing field always depend on the level of expertise and tools knowledge.

Someone who has more expertise in relevant tools can get a higher entry-level salary. Certifications play a good role in salaries, as certifications from top globally recognized brands are always preferred, like Google, SEMrush, HubSpot, Meta, etc.

All these aspects make digital marketing a good career.

Do I need coding skills to excel in digital marketing?

Nope! While coding knowledge can be helpful for web optimization, it’s not mandatory. Unless you are starting from website building, there is no use for coding. Optimization can be done through different tools available, so coding is not a necessary skill to make digital marketing a good career.

Is freelancing a good option in digital marketing?

Absolutely! Many digital marketers work as freelancers or consultants. If you don’t want to work under any company, you can start freelancing from the comfort of your home just by building your portfolio.

Certifications and expertise always matter in freelancing, and you need to make some marketing and sales skills to market your services and increase your revenue. So yes, freelancing is a good career option in digital marketing.