How to Start a Career in Digital Marketing: A Beginner’s Guide

How to Start a Career in Digital Marketing

Marketing has evolved far beyond traditional methods. Now people look online first and then go for offline markets. Since it has limited the traditional shoppers and has increased the no. of online shoppers it is evident people are finding it convenient to shift online demanding high digital professionals to take this further. 

This only indicates that online is the new station for your buyers to shop from anywhere and sellers to sell globally while sitting in the comfort of their homes. 

So if you’re the one who knows the advantages of the digital world and wants to get into this field to leverage its benefits then let’s get started by learning how to start a career in digital marketing and or how to become a digital marketer with no experience.

Get started with this blog in which we will guide you on how to start a career in digital marketing.

How do Beginners Start Digital Marketing?

Starting a career in digital marketing can be exciting and challenging. 

So, if you are someone looking how to start working in digital marketing then To begin in this field you have to polish yourself at your best as this market has a lot of job opportunities and competition for those opportunities too. 

But the good news is that this digital industry is increasing as the digital marketers are. Here are 3 key points that you need to begin with if you really want to enter this industry with a bang.

(You see it’s always better to be prepared before to get the process smooth)

1. Educate Yourself

Take online courses and certifications to understand the fundamentals of digital marketing and the right mentorship. This will save you time and effort providing you with curated knowledge and skills to learn, implement, and get opportunities directly.

Some of the known Platforms like HubSpot Academy and Google Analytics Academy, YouTube channels can help you get started for free to get the basics. 

How to Start a Career in Digital Marketing

If you need to learn in-depth knowledge with consistent guidance and assignments to explore your possibilities and potential you can enroll in Certification courses like AADME.

2. Gain Practical Experience 

Start a Blog, social media channel, or YouTube channel to implement what you have learned. This is the best way to analyze what you know and what not after learning. 

Also, you get confidence in trying new things and knowing what you have learned.

3. Build a Portfolio 

Building a strong Portfolio is the best way to showcase your projects and results which you can document by seeking guidance from your meteors and network.

Ask for the testimonies from your clients to showcase in your portfolio.

Showcasing real results of your work increases a higher chances of you getting in the eyes of your potential clients and companies to hire you.

Want to Learn How to Crack High-Paying Digital Marketing Jobs in MNC or an Agency?

4. Access your skills and interest 

Before diving into this industry it’s very crucial to understand where your interest and strength lies in this digital industry so that you can start with a bang.

Key skills required:

  • Analytic skills: Ability to analyse data and make a uniform decision about it
  • Creativity: Good in developing content and creative campaigns that brings ROI
  • Communication: Effective writing and good verbal communication so that you can influence clients 
  • Technical savvy: Understanding and leveraging different digital tools and platforms.

Self assesment tools:

  • Take online quizzes and assessments (e.g., Myers-Briggs Type Indicator, StrengthsFinder)
  • Analyse your past experience and often tak feed back from your mentors and peers.

5. Acquiring the necessary Education and Training 

  • Degree: Get Bacholer’s and Masters in Communication, Marketing, or Business.
  • Certifications: Get specialised program in Digital Marketing 
  • Online Course: Flexible and often more affordable options to learn specific skills of your interest

How to Get a Job in Digital Marketing with No Experience?

Getting a digital marketing job with no previous experience can be challenging but it’s not impossible if you know the right strategy. As someone said, “Where there is a will, there is a way”. 

So if there is a problem then there must be a solution. So, if you are some who is completely clueless How to become a digital market with no experience or how do i begin a career in digital marketing then below these points are the solution for you.

1. Start with internship and freelance work

If you are someone looking how to get into freelancing digital marketing or someone who have no idea about how to start career in digital marketing with no experience then you can do this:

  • You need to look for an internship that offers hands-on experience. Many companies are ready to offer the internship to candidates who have no prior experience in this field
  • You can also offer your freelancing services within your network or on the platforms like Fiverr and Upwork. 
How to Start a Career in Digital Marketing

2. Network at your best

The best is to join digital marketing groups on LinkedIn, Facebook, and various social media platforms where you can connect with people, showcase your work, gain experienced insights, or you can attend industry events. 

Networking can help you grab job opportunities that are not advertised.

3. Leverage your personal brand 

Create a strong online presence to showcase what your real potential is. Use platforms like LinkedIn, and social media to connect with Industry professionals and Showcase your expertise.

Is Digital Marketing a Good Career Option for Beginners?

 Of course, Digital marketing is an evergreen and consistent updating field holding great potential for everyone who wants to enter this field.

The job market in the digital industry is increasing, and potential clients and service providers indicate how much this skill is in demand.

 Here are a few points to help you get started with this field as a beginner.

1. High demand 

With the industry shifting to digitalization, the demand of businesses for digital marketing professionals is also increasing helping them establish their business online without any hustle.

Upskilling and helping such mid to large-size businesses can be a great career option for you as a freelancer, agency owner, or working professional.

2. Diverse opportunities 

 Digital marketing offers various specializations according to your interest like SEO, Content Marketing, Social Media Management, and Ads experts. You can pick any one or two skills and get started with it.

3. Continuous learning 

The digital marketing industry is always evolving, providing endless opportunities for immense learning and growth. So if you’re the one thinking left behind “No worries”. 

There is always something new coming up that needs to be learned and updated. 

So there is no such thing as experience in this field. If you understand the current trends and marketing dynamics, you can easily rule this industry.

Want to Learn How to Crack High-Paying Digital Marketing Jobs in MNC or an Agency?

How to Start a Career in Digital Marketing in India?

If you are someone looking how do i begin a career in digital marketing especially Starting a career in digital marketing in India follows similar rules as anywhere globally But it does have some specific local considerations.

1. Invest In Courses 

Enroll in the courses offered by reputed premium institutes like AADME to get step-by-step mentorship and the right guidance.

How to Start a Career in Digital Marketing

2. Network Locally

The best way is to attend digital marketing events and meetups in major cities like Delhi, Bangalore, and Mumbai to get a real insight into this field and get a chance to connect with like-minded people for work and growth.

3. Target Specific Industry

This is the major thing that most of us miss and don’t follow. Majority of us do the mistake of following a niche others are growing or getting results but it doesn’t mena that if others are growing that niche you too will grow. 

So always take your enough time in researching and choosing the right niche which interest you and align with your skills and tailor your strategies to match the requirement of this industry.

4. Leverage Local Platforms

You can use job portals like Naukri, Internshala, Glassdoor and LinkedIn India to find job opportunities.

How to Start a Career in Digital Marketing from Home?

No wonder one can think of leveraging this skill from the comfort of their home as this skill has started the trend of working from home giving work to so many people who can’t afford to move to the big city in the beginning. 

Starting a career in digital marketing from home is not a big deal, especially in this remote working environment where freelancers are earning lakhs and crores handling global and local clients from the comfort of their homes.

1. Online Learning 

You can utilize the online paid or free courses and resources to gain the necessary knowledge and skills you require to begin in this industry.

How to Start a Career in Digital Marketing

2. Remote Internship and freelancing 

Apply for remote internships and freelance projects to build your work experience in this field. 

Premium Institutes like AADME provide a 2-month Paid Internship which you can earn while you learn.

3. Create a home workspace 

This is the basic mistake that people often make by not setting up their personal workspace at home to separate their work from their personal lives. 

Setting up a dedicated workspace to ensure productivity and focus should be your primary concern.

Want to Learn How to Crack High-Paying Digital Marketing Jobs in MNC or an Agency?


Starting a career in digital marketing can be dreamy as a well as daunting but at the end we promise that this exciting journey will filled you with lots of opportunities and potential to build growth and success for your own.

So if you are someone starting from scratch or who is confused how do i begin a career in digital marketing and re-read this blog and start implementing each step one by one to know how to start working in digital marketing.

Alok Kumar Badatia

Alok Kumar Badatia

Alok Kumar Badatia is Asia's No. 1 Digital Marketing Coach & Consultant, helping students, job seekers, freelancers, and business owners in their digital marketing success. He is based out of Bangalore and has 15+ years of experience in the digital marketing industry.

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