Digital Marketing Salary 2024 | From Beginner to Expert

digital marketing salary 2023

Digital Marketing is one of the most looked-after careers these days. After the Corona pandemic, all business owners understood the necessity of taking their businesses to the Digital platform. All the people who are thinking of pursuing a career in Digital Marketing in 2024 need to know what their Digital marketing Salary 2024 would be.

The salary of the Digital Marketer depends on:

  • Experience – The digital marketing salary for freshers differs from those experienced in this field.  You see: Salary is directly proportional to Experience·      
  • Work Profile Digital Marketing offers many work profiles. Going by the saying “Jack of All Trades, Master of None, the scenario of packages certainly varies for a master than a Jack. So, to earn a handsome package one needs to master a skill.

So if you want to become part of this fast-paced ultimate creative industry then give this blog a read to know the best job roles & Digital marketing salary 2024.

Digital Marketing Salary 2024 for the top roles:

Digital Marketing Manager Salary

The Digital Marketing Manager is the most highly paid job. A person who works on this profile has to manage the social presence of the mind, research, and strategize with the Team to get the best results. For a fresher, it is very difficult to get this job but still, if you have proficiency in your skills, no one can deny this work profile. The Digital Marketing Salary for freshers working as a manager starts from 5-7 Lakhs per annum.

A Digital Marketer Manager salary who has good 4-5 years of experience will surely get a package of 8-10 Lakhs per annum.

Responsibilities of Digital Marketing Manager:

  • Designing a campaign that understands the requirements of the clients and foresees the problems that might come in the future.
  • Setting the marketing campaign and monitoring it from time to time.
  • Evaluating the impact on the business with the changing technology.
  • Managing and motivating the team towards the required targets.

These are some of the features of a Digital marketing manager.

Search Engine Optimization Specialist

An SEO Analyst is a person who is responsible for bringing traffic to your website and helps in ranking your website. To be clearer, when we search for something on Google, we get some results and we open the links that come on the first page.

So, the main task of an SEO Analyst is to help the website rank on the first page of Google.

Salary Range:

So, the Digital marketing salary 2024 for an SEO specialist with an experience of 1 year will be around an annual package of 2 lakhs but an SEO Specialist working for around 5 years in this field will easily fetch an annual package of 5 lakhs.

Pay Per Click Analyst (PPC)

It is fast moving era and people want a quick result. It takes time to generate traffic using organic methods of marketing such as Content writing and Blogs, people along with these methods also opt for advertising campaigns. They run Google Ads and Facebook Ads. PPC Analyst is a person who manages these campaigns.

As a PPC Analyst you need to:

  • Create an Ad Campaign
  • Create the Budget to successfully run the Campaign
  • Understand the Target audience and the location
  • Build the Bidding Strategy to run the campaign and timely monitor it in.

Salary Range:

In India, a fresher PPC analyst can get an annual package of 2.5 lakhs to 3 Lakhs whereas the salary of a digital marketer working as a PPC Analyst for more than 2 years can easily get an annual package of more than 4 Lakhs. With the increasing demand for Digital marketers, the Digital marketing salary 2024 for PPC Analysts will also show some increments.

Web Developer

To take the business to the Digital platform, a website is required at the very first step. So, the demand for Web developers is very high, and trust me the competition is also very high. A few things that a web developer needs to keep in mind while designing a website are:

  • The Load time should be very low. The website should not take much time to load.
  • The interface and design should be attractive and user-friendly.
  • It should be Mobile friendly as people these days spend most of their time working on their smartphones.
  • As a Web Developer, one needs to regularly monitor the website’s performance.

Since the competition is very high so you need to have a clear understanding of HTML, JavaScript, and CSS to build an efficient website.

Salary Range:

The annual salary of a Digital Marketer working as a Web Developer can vary from 2 Lakhs for a fresher to around 4-4.5 Lakhs for a person having 2 years of experience in this field.

Social Media Manager

As we all know and understand the fact that our perspective clients spent most of their time on social media. So, it becomes essential for a business to have an impact on social media. There comes the role of Social Media Manager. As a Social media manager, one needs to create an account on all social media platforms where their possible customers are spending time. The Social media manager needs to regularly post content in the form of articles, creatives, listicles, carousels, and videos.

Salary Range:

The salary of a Digital marketer working as Social Media manager can vary from 2.5 lakhs per annum to 5 lakhs per annum. This variation depends on the experience level and varies from a fresher to one having worked for at least 2 years in the same field.


To get a quick recap here is the Digital marketing salary 2024 guide for you to help you get started with a good package in the beginning.

But again we will not suggest you go with this salary guide as it totally depends on your potential and how keenly you can use your skills to get better results for the company. 

Job ProfileAnnual Package of fresherAnnual Package of an Experienced Professional
Digital Marketing Manager5-7 Lakhs8-10 lakhs
SEO Specialist2 lakhs5 lakhs
PPC Analyst2.5-3 lakhs4 lakhs
Web Developer2 lakhs4-4.5 lakhs
Social Media Manager2.5 lakhs5 lakhs
Digital Marketing Salary 2024

Here is another way of analyzing the Digital marketing salary 2024.

This is the expected earnings or the data consistent with the advertising research & drift however there is always a space for negotiation & getting better if you possess a few extra skills & are willing to provide a few greater efforts to benefit the organization you are working.

ExperienceJob TitleSalary Range Per Month
0-6 MonthsInternsRs. 5,000 – Rs. 10,000
6 Months – 1 YearExecutiveRs. 15,000 – Rs. 20,000
1-2 YearSr. ExecutiveRs. 30,000 – Rs. 40,000
2-3 YearAssociate LeadRs. 45,000 – Rs. 50,000
3-4 YearTeam LeaderRs. 50,000 – Rs. 60,000
5-6 YearAssociate ManagerRs. 65,000 – Rs. 80,000
6-10 YearManagerRs. 1,00,000+

There is an ever-increasing demand for Digital marketers and many youngsters want to pursue this profession. So, if you want to professionally start your career, I would surely recommend you to take coaching from one of the Best Digital Marketing agencies so that you can master the skill.

Through this write-up, I have shared the Digital Marketing Salary 2024 for some of the work profiles that Digital Marketing offers us. Looking at the current scenario digital marketing salary for freshers is slightly less than the one that are experts in this field but if you train yourself under the guidance of the Best Digital Marketing Mentor no one denies a high package salary.

Some Frequently Asked Questions:

What factors affecting your digital marketing salary 2024 in India?

There are multiple factors that can affect your salary but two of the main concern is your experience of marketing things right & the skills you are using to represent your experience.

What is the Future scope of Digital Marketing?

Digital marketing is the future itself. You will find Digital marketing till the time people are consuming the internet & its services.

Is Digital Marketing a Good career option in India?

You will be shocked to know that 95% of the market is still untouched by digital strategies. Digital marketing is a thing that you can do from anywhere & earn a handsome amount & living.

How to get a high-paying digital marketing job?

Getting a high-paying job totally depends on the service you deliver to your organization with your skills. The more you are keen to deliver your work with perfection the more you will be paid. Moreover, it also depends on your negotiation skills and if we talk about the higher salary of an executive in India then you can get up to 50,000 in India as a Digital marketing executive.

Alok Kumar Badatia

Alok Kumar Badatia

Alok Kumar Badatia is Asia's No. 1 Digital Marketing Coach & Consultant, helping students, job seekers, freelancers, and business owners in their digital marketing success. He is based out of Bangalore and has 15+ years of experience in the digital marketing industry.

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