Demand Generation for IT Industry

Empower Software Marketers: Build a B2B Content Machine for a Steady Lead Pipeline (30 Days)

Learn how to equip our marketing function with proven demand generation ecosystem that creates torrential rain of your software development inquiries round the years

🎉🎊 114 Members already enrolled in this program

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Alok Kumar Badatia

Director at Aadme | Marketing Strategy Head at Aoneapps
15+ Years of Experience in the Industry

Worked with brands like Wipro, Unacademy, NIC, LeEco and the Ministry of India

Hello Developers, your pain points are?

No Leads After Exhaustive Efforts

Despite numerous high-pressure sales calls, the conversion remains dismally low

Lost Among Competitors

Struggling to stand out in a crowded market, feeling overshadowed despite your efforts

Ineffective Outreach

Relentless direct messaging to strangers on social media leads to minimal engagement and poor brand perception

Ineffective Content Strategy

Lacking a coherent content strategy, resulting in low engagement and missed opportunities to connect with potential clients

Unresponsive Cold Emails

Sending cold emails to uninterested contacts results in low response rates and wasted resources

Unfocused Lead Generation

Employing broad, scattershot lead generation tactics that fail to capture or engage the right audience

Inefficient Marketplace Bidding

Engaging in constant bidding wars on marketplaces consumes significant time and often results in low-profit margins

No Tailored Sales Funnel

Operating without customized sales funnel strategies, leading to poor client retention and difficulty in attracting new business.

🎉🎊 114 Members already enrolled in this program

The Only Roadblock To Your Growth is Hyper Effective Demand Gen strategies that you’re Failing to Achieve!

Let me tell you the missing link?

Most IT Professionals focus solely on converting ready-to-buy prospects (A rare 3%).

Many marketing strategies heavily emphasize direct sales pitches -like scheduling a demo or a call, or engaging through direct messages on social media.

These approaches typically target the mere 3% of decision-makers who are ready to make a purchase. But what about the rest? Our demand generation course bridges this vital gap by teaching you how to build meaningful relationships early in the customer journey. Why should IT and software development leaders choose you if they aren’t familiar with your services or brand when they began their procurement journey?

Learn to engage effectively throughout their decision-making process, so when they're among that ready 3%, they'll judge you on price not on value.

Surprisingly, 97% of the market remains unnoticed as we relentlessly target the saturated 3%, that is over competitive, & doesn't necessarily demand our attention.

🎉🎊 114 Members already enrolled in this program

We Understand Your Pain Points– and We Have the Solutions

Don't let your brilliance go unnoticed. It's time to partner with a team that helps you understand your industry inside and out – and make you expertise your Audience demands that pays you - Extraordinary! In this Bootcamp you will master:

10 Hours + Weekend LIVE Sessions

Done for You – Marketing Calendar

Lifetime Dedicated Helpdesk for 1-1 Personal Consultation for Your Business

50 + Process Templates, Hiring cheat sheets, Recorded Sessions

🎉🎊 114 Members already enrolled in this program

Program Overview

Module 1: Identifying Your Market

  • Over 10 AI Tools for Enhanced Market Analysis
  • Crafting Decision-Maker and Organizational Profiles
  • Strategic Market Segmentation

Module 2: Brand Positioning

  • Developing a Unique Value Proposition (UVP)
  • Crafting Your UVP Statement
  • Leveraging AI Tools for Powerful Business Presentations

Module 3: Unveiling Unique Selling Propositions (USPs)

  • Discovering USPs for Your Services and Team
  • Understanding the Psychology of USP Presentation

Module 4: Website Optimization

  • Restructuring Your Corporate Website
  • Revising Website Structural Silos
  • Wireframing for Maximum Lead Conversion

Module 5: Decision-Maker Insights

  • Analyzing Your Clients’ Decision-Making Process

Module 6: Funnel Mastery

  • Strategies for Top of Funnel (TOFU) and Middle of Funnel (MOFU) to Drive Exceptional Demand

Module 7: Content Strategy

  • Diverse Content Types to Engage Prospective Buyers
  • Aligning Content with the Sales Funnel

Module 8: Content Scheduling

  • Developing a Content Distribution Calendar

Module 9: Lead Generation Tactics

  • Exploring Initial Offerings to Generate Leads
  • Detailed Guide on TOFU & MOFU Initiatives
  • Crafting Optimized Landing Pages and Understanding Copywriting Psychology

Module 10: Building a Marketing Team

  • Essential Skills and Competency Analysis for Software Marketing Teams
  • Defining Roles, Responsibilities, and Job Descriptions
  • Organizational Hierarchy and Reporting Structures
  • Methods to Monitor Individual Performance

Register Before Today Midnight to Unlock the the Special Bonus Modules

Performance Analytics

  • Mastering Analytics and Metrics
  • Key Performance Indicators (KPIs) for Marketing Success

Support Services

  • Six-Month Dedicated Helpdesk
  • Dedicated Remote Consultant for Process Audits and Strategy Sessions
  • Personalized One-on-One Support

🎉🎊 114 Members already enrolled in this program

Time Is Running Out. Hurry Up!


Discover the demand generation secret that generates inquiries round the year

Harnessing demand generation and B2B content strategies like TOFU (Top of Funnel) and MOFU (Middle of Funnel) content, you lay the groundwork for long-term trust, brand authority, and credibility. It's a journey that transforms interest into loyalty, establishing you as a market leader

Harnessing demand generation and B2B content strategies like TOFU (Top of Funnel) and MOFU (Middle of Funnel) content, you lay the groundwork for long-term trust, brand authority, and credibility. It's a journey that transforms interest into loyalty, establishing you as a market leader

Your Marketing Funnel

Demand Generation

🎉🎊 114 Members already enrolled in this program

Why Aadme?

Meet Your Mentor

Alok Kumar Badatia

India’s No 1 B2B Coach for Software Demand Generation
Ex- Wipro

Hi, I'm Alok Badatia! India’s No. 1 B2B Coach for Software Demand Generation, founder of AADME & Marketing Strategy Head at Aoneapps.

With a background in B2B marketing firms like Wipro, Unacademy, Government of India and 8 years of experience in the field, I've honed my skills to become a leading figure in the industry. Boasting a following of 1.10 lakh, I'm also the owner of a services company and an investor in 30 companies.

Since 2017, I’ve passionately helped scale the number of top brands & all-size businesses that strive to get not only remarkable business revenue but also great performance for years into the future with my streamlined strategies & productivity sales execution blueprint.

With Aone Apps I’ve helped gazillions of business owners, entrepreneurs, & working professionals explode their IT businesses & careers with my years of catering experience. Allow me to help you build your dream business & career which can lead you to the pathway to success.

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Who you should enroll on our Bootcamp?

Attention, IT Industry Warriors!

This Boot Camp isn't just for anyone—it's specially minted for the movers and shakers of the IT world. If you're ready to generate demand for your company by learning the market insights that will help you dominate the market, you belong here….

Here's Who Can't Afford to Miss Out:

C-Level Executives

A visionary CEO looking to refine your strategic outlook

VPs of Marketing & Sales

A driving force behind your department's success looking to supercharge your strategies with cutting-edge techniques

Directors of Growth

Discover scalable tactics that will propel your company forward at lightning speed

Marketing & Sales Managers

Heroes-here to win by Equipping yourself with the latest tools and techniques to outshine the competition

IT Entrepreneurs

Dreaming of building the next tech empire by Learning from the successes and networking with the best.

🎉🎊 114 Members already enrolled in this program


Is this course for me?

This course is for you if you need to reboot your IT Business and target the right market which can give you leads without exhausted efforts round the year.

How long is the course?

This course is a compilation of 10 modules of 10 hr Pre recorded in depth classes covering each aspect you are struggling with in the IT industry. You can access anytime, anywhere at your convenience and can learn at your own pace.

What will I learn exactly?

In this 10 hrs course you will get to learn the Right marketing strategies, effective outreach techniques, marketing bidding that get sold easily, cold email templates which get revert back so you get the leads round the year for your IT Business.

In which case should I not buy this course?

You think marketing is about instant results, or you will reboot your complete business overnight or you will get clients overnight after doing this course then this course is not for you.

How can I be sure you are legit?

As a veteran in this industry We already have 15+ years of experience, with over 50,000+ students success stories with our Impactful and Life changing course.

What are the best practices?

After buying this course you will get access to 10 hrs of recorded modules, Premium tools & templates, and SOPs to run your business fluently.

Is there any kind of support?

Yes, you will get 4 consultation calls of one hr each, along with the help desk where you can raise your queries and our support team will connect with you within half an hour.

Why should I buy this course?

You are expert in this field but you’re still on this landing page it means you are stuck somewhere or lacking somewhere in your growth. Buying this course will help you accelerate your growth process targeting the right market with the right strategies and without burning your money. In short this 10 hrs of course is saving your 6 months of research time.

🎉🎊 114 Members already enrolled in this program

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